Conversations matter
Marketing is fast evolving discipline, with growing complexity. As Marketing leaders it’s sometimes difficult to focus attention on the things that matter the most. Gen Ai is around the corner. Everyone question then how much time they shall focus on exploring the new possibilities as opposed to keep doing the same as before.
Challenging ?
Well, Marketing fundamentals have not changed and implementing them has never been easier, thanks to generative AI
About
As a Product Marketing Expert, I’m passionated about building foundations (personas, segment, ICP) for a large variety of users bridging from solopreneurs enacting as B-to-C towards classic B-to-B and until Public Sector Audiences.
These Foundations are critical to enable proper messages to trigger readers to the « WoW! » or « Ahah… » moments, leading them to take the next action in your brand / product direction. I’ve been inspired by great authors recommending sharing their insights, and some of the most important marketing books are close to my age
My Private Library
I’m glad to share my library and key insights from these books. I’d like to mention that the authors deserve proper consideration: purchasing their book! you don’t need to break the bank, especially as e-book version allowing you to later extract your highlights and easily go back to your notes when you need.
Easy Test on AI
Advanced AI Services
Marketing must Read
Explorez mes articles de blog
Découvrez les analyses pointues de Marketing Conversations. Chaque article explore en profondeur les classiques du marketing revisités pour le SAAS, avec un focus data et une touche d’intelligence artificielle.
Marketing question banging in your head?
2 Avenue de l’Étoile
75008 Paris
+33 1 45 67 89 01
info@marketingconversations.com