Is Marketing a Process?

my first marketing lecturer started his course as follow: “Marketing is a process.”

As an engineer, I felt intrigued. So, I started to listen carefully – I finally recognise what that meant when I explored Marketing for the first time few years ago…where he was not wrong, many steps in defining a brand, a positioning and deviated marketing activities can be describe as a process. Creativity is cherry on the cake, and was until recently reserved to the designers, creators, etc.

It’s changed and is promising thanks to generative AI and automation. far from being perfect (not sure it will be anytime), it has now reached a stage where no-one will ever stage “voiceless”.