Marketing Conversations

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  • #partners are everywhere

    “Don’t look up! look around.” Top performing enterprises rely on Ecosystem partners to accelerate growth. when trust boost ROI Where well known  companies rely heavily on their partner(s) to drive business growth – for example Microsoft claiming more than 500,000 – Others, like Hubspot, rely so much on them, that it may deserve a case…

  • From Influencer to Brand Ambassador

    Are BtoB Brand ambassadors overrated? Partnerships are everywhere If you were to list all partners where your company is engaged with, you may not be able to list them all, but you can probably pick up one or two in no time. Partners are everywhere.  Partnership building has been at the center of the digital…

  • Crossing the Chasm

    “Entering a new Market is an act of agression” How does it feel when you hear: “make it big. prepare business case and get ready to spread the word across all channels!” The author of crossing the chasm made it easier for growth marketers, Product Marketers and other Market Manager in charge of launching new…