Is there any great recipes misconsidering ingredients excellence?
No doubt that Marketing fundamentals can be taught in high school or university. Yet, a few marketing experts took the time to share their view on what matters. Some turns to become Marketing classics. Here is a list of my favorites, which I took the chance to summarise, and I’m more than happy to shed some lights on how they helped me in building relevant Marketing activities
This is Marketing
Seth Godin is inspiring. no matter what. this reading transforms anyone that is going through. I’m always revisiting before launching a mid term project that will be transformative
Positioning
Is positioning important or business critical? Al Ries and Stout elevate the positioning conversation where it shall be: on top of the anything else. can be consumed same evening. pay attention it’s addictive.
Epic Content Marketing
recent, not new, meaningful so that it can be elevated to a classic. I bought one exemplar to each of my team member, etc.
Crossing the Chasm
Nice product! is the market ready? Masses have different needs than early adopters, and triggering each group requires specific value propositions
Obviously Awesome
Positioning Concept brought to actionable Process. “Where to start?” has an immediate answer. April Dunford book is one of my favorite. went through it 3 times already, best compliment to Al Ries and Stout classics
WebCopy that sells
Content, starting with web copy has a function: establishing a connection with reader, watcher, listener. the Connection must be intentional and guiding to a next step. This wonderful simple book is establishing the path forward.